Although it is not as much of a problem as it once was, it still amazes me how many companies spend thousands on print, TV or radio ads but fail to include their web site address.

Your web site will contain far more information and marketing material than an ad on any other media could possibly hope to. So why ignore it? If you catch someone's interest with your offline ad you should point them to your url.

Your web site address should be absolutely everywhere. Anywhere your company name goes your url should be right next to it in big, bold, shiny colours. If you write an article, speak at a business man's lunch or do any type of advertising or PR make sure your url gets in on the act.