An information page is a keyword rich static html page that is placed on any site, whether dynamic, flash or static.

For flash or dynamic sites (that don't have a static counterpart) they are often the only pages that will be indexed. Some static html sites are so "markety" that they contain very little keyword rich text. Therefore the use of information pages, be they a page about the company, the products or FAQ's are a good way of getting keyword rich text in.

The information page should be prominently linked to from the homepage and other important pages of the site so the engines will know it is a "real" page as opposed to a doorway page. It should be visible to the human viewer and not redirect to another page.

You should design the page using the tips in the Copywriting for Search Engines and Search Engine Friendly Design sections. You can start with a few and add more information pages over time. The more you have the greater your chances of obtaining high search engine placements for a wider variety of keywords.

NOTE: A lot of sites have their information and FAQ pages in pdf format. Unfortunately, only Google and Alltheweb.com currently index pdf's and there is little you can do to influence how they are displayed in the search results (titles, descriptions, etc...). This is not to say you shouldn't use pdf files on your site but if your information rich pages are only in pdf format they won't do you much good as far as high search engine rankings go. So make sure your product information and FAQ pages are in html.

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